The journey of Bikeleague India started way before my college admission. I got my first taste of a Yamaha FZ-S motorcycle in 2010. The following year, I entered college life as an undergraduate in IT, where I got the idea of developing a website without any technical knowledge. I had a lot more time on my hands, and I was a day scholar. So from there onwards, I started building a website, and the earlier website’s name was bikeburnout.com.
Founding Year
Years
The Ups And Downs Of Bikeleague India
I created several model pages and company pages for motorcycles and scooters available at that time in India. I also learned about hosting and maintaining a website, along with several other things related to it. Then, I started thinking about how to monetise the website, and I learned about Google AdSense. At that time, getting AdSense approval for a website was painstaking. After several attempts, I got the approval — a eureka moment in my life and the journey of the Bikeleague India website.
Then, after months of curiosity, I logged into my AdSense account to check the money I had earned, which turned out to be very low. So, I made a beginner’s mistake that Google flags and penalises heavily, and the website was permanently banned from AdSense. I was shocked and had no idea what to do next. I tried several ways to get in touch with the AdSense team, but it was of no use.
At that time, I had no mentor or anyone with the expertise to ask for help. So I purchased a new domain, bikeleague.in, and started building the same website from scratch. The website was built using HTML, CSS, and JS, with no framework at all. This significant transition occurred around my third year of college, in 2014. During the setback, I was mentally down, and it took time to bounce back — semester exams and projects made the website’s development slow and tepid for a while.
From Front-end Intern To Entrepreneur: A Journey Of Growth And Challenges
After passing out of college, I took a job as a front-end developer intern, and from there, my career saw rapid development. The knowledge I gained at the company was directly applied to my own work. In 2017, the website was converted to WordPress with the help of a company colleague, and the logo was designed by another colleague. The transition from HTML to WordPress was a rough ride, and after some time, the colleague passed the baton to me. From there, I learned the nuances of WordPress and was entirely on my own in our technical journey.
Around the same time, I became the owner of a Royal Enfield Bullet 350 Electra, and my passion for bikes strengthened further. My quest for long bike trips also began around this time. Back at my day job, I was confined to the technical side of website development, but I also learned about marketing, sales, and how to work within a team and as a team leader. I put all of it to use when I started my venture, Squarebraket Innovations, in 2022.
I had also been considering a job switch in 2018–2019. Then the COVID-19 pandemic turned my life upside down. My father and mother both fell ill in 2020 and 2021, and that period affected me deeply in every way. I lost my job after the first lockdown in 2020, and from there, two friends and I started a new venture, codescreentech.com — an IT service and consulting company that wasn’t registered initially.
Building Squarebraket Innovations: Growth, Learning, And New Beginnings
However, that venture never quite came together, and all partners went their separate ways. Then I met a friend of my previous partner, and we agreed to start a company — but only after a year of working together first. In Nov 2022, Squarebraket Innovations LLP was formed. I also realised that while I had decent technical knowledge, I lacked several other skills I’d need.
I learned that the biggest investment you can make isn’t in stock markets or any other market, but in yourself. So I started reading books on self-development and on improving my language skills and my perception of the world around me — funnily enough, I’d never read books before 2022. Slowly, I began networking with field experts through conferences, webinars, and workshops, mainly via LinkedIn.
In parallel, steady progress continued on Bikeleague. I started hiring interns for my company and for the Bikeleague India project in 2022–2023, and there was no going back from there. Connections and networking among developers, SEO experts, and marketers made the journey far more manageable. As of 2026, more than 60+ interns have worked on our project across content, SEO, and design, helping us grow as a brand.
Bikes, And Building A Team
Earlier on, the company was severely short-staffed, and I came to understand that a real team was the need of the hour to move fast without unnecessary roadblocks. To every intern and employee who has worked with us — past and present — thank you, from the heart, for believing and trusting in me.
In 2021 and 2022, I sold both my bikes — the Yamaha FZ-S and the Bullet Electra — and in March 2024, I bought a brand new Royal Enfield Bullet 350. I love Royal Enfield for many reasons: excellent brand recognition, a superb service and support network, and long-term brand stability.
Family: The Quiet Force Behind It All
I’ve deliberately kept my family for last. My biggest mentor, imbuing me with intent and intensity, has been my beloved brother, a Neuropsychiatrist by profession. He always supports, criticises, and shows me the right way to think and make decisions without emotion clouding them.
My mother, alongside my brother, is another role model for me — always there to support me mentally and financially in tough times. My father asks whether the website work is going smoothly; he has a very calm nature and doesn’t interfere or press for details. His quiet trust says as much as anyone’s advice.
Another life-changing moment in my career was collaborating with Bramma Consulting, which helped me run the business smoothly and learn what to do and what not to do. Their YouTube videos and training programs immensely helped me and completely changed my perspective on my team, my clients, and my business.
In many countries, people start a company with the help of a business consultant from day one. In our case, it came to us by accident, and we’re better for it. As a team, we’re still learning and always on the road to upskilling. We’ve also applied for a trademark for the brand name and logo and are working through several other legal matters. Squarebraket Innovations remains the driving force behind Bikeleague India, and the two have grown side by side ever since.
If I’m honest, Bikeleague India was never some grand business idea. It started because I genuinely loved bikes — and, as a college kid, I finally had the time to tinker with something new. There were plenty of bumps: the AdSense ban, learning WordPress the hard way, losing my job, and searching for the right people to build something meaningful with. Somehow, through all of that, Bikeleague India turned into something I’m truly proud of.
I have no clue what Bikeleague India will look like in another 15 years. But I do know it’ll keep growing the same way it always has: one intern at a time, one article at a time, one long ride at a time — with my family, the same people who loved bikes and believed in me from the start, still checking in to ask how the website’s going.
If you’ve made it this far, thank you. Maybe you love bikes as much as I do — or maybe you just like stories about chasing what you love. Either way, that’s what Bikeleague India has always been about.
