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Long story short: Get insights into the top motorcycle or bike brands in India according to market share and sales figures.
India is a market which a two-wheeler business cannot ignore due to the following reasons and they are
Large and growing market: The market is will continue to grow in the coming years. Factors for the same are due to increasing disposable incomes, urbanization, and a growing preference for personal transportation.
Low-cost manufacturing: India has a solid manufacturing base and a large pool of skilled labour, which allows two-wheeler companies to produce motorcycles at a relatively low cost.
Strong demand for affordable motorcycles: Most Indian motorcycle buyers seek affordable and fuel-efficient ones. Two-wheeler companies that can produce motorcycles that meet these needs are well-positioned to succeed in the Indian market.
Increasing brand awareness: Two-wheeler companies are investing heavily in brand awareness campaigns in India. This is helping to increase the visibility of their brands and make them more popular among Indian consumers.
Expanding dealer networks: Two-wheeler companies are expanding their dealer networks in India to reach a broader customer base. This makes it easier for Indian consumers to purchase and service their motorcycles.
Growing middle class: The Indian middle class is growing rapidly, leading to an increase in demand for motorcycles.
Young population: India has young people, another factor driving motorcycle demand.
Underdeveloped public transportation: Underdeveloped public transportation in India makes motorcycles a popular transportation form.
Favourable government policies: The Indian government has implemented several favourable policies for the two-wheeler industry. This includes mainly subsidies for fuel-efficient motorcycles.
So lets checkout the top bike or motorcycle brands in India right now by scrolling down. Please note that toppers among the top motorcycle brands in India are considered by the market share and sales figures.
Top bike or motorcycle brands in India according to market share and sales figures
We all know why top bike or motorcycle brands are trying to enter and increase their market share in India. So now let’s check and analyze which bike companies have the top 10 market share with exact sales figures in India.
Hero Motocorp
For several years, Hero Motocorp has been the leading motorcycle manufacturer with over 30% market share in the industry. The company offers over 20 models in India and exports several models outside the country. Initially, the company was known as Hero Honda, a joint venture between Hero and Honda, which started its operations in 1984. The Munjal brothers used the “Hero” brand for their parent company, Hero Cycles Ltd.
Click this link to know more: https://www.bikeleague.in/hero-motocorp-bikes
Honda Motorcycle and Scooter India
In 1999, Honda Motorcycle and Scooter India (HMSI) began its operations in India and has since become one of the top three motorcycle companies in the country. Previously, Honda and Hero had a joint venture called Hero Honda, which ended in 2010. Despite this, both companies compete to become India’s number-one motorcycle company. Today, HMSI is a wholly-owned subsidiary of Honda Motor Company Ltd., Japan. It offers over 20 different Honda bike models in India.
Click this link to know more: https://www.bikeleague.in/honda-bikes-models
Bajaj Auto
Bajaj, a key player in the Indian motorcycle market, has established itself as a leading motorcycle manufacturer, receiving domestic and international recognition. The brand has had an impressive journey, starting with the production of Chetak scooters in 1945 and later shifting its focus to motorcycles in 1986, which paved the way for its rapid growth in the industry.
One noteworthy aspect of Bajaj’s progress is its strategic alliances with renowned global motorcycle giants. The collaboration with Kawasaki in 1984 and KTM in 2007 greatly enhanced its technological capabilities and product range, allowing the company to offer a diverse selection of motorcycles for different riders. Although the partnership with Kawasaki ended in 2017, the technological advancements and expertise gained from these collaborations continue to support Bajaj’s strong product lineup and innovative designs.
Click this link to know more: https://www.bikeleague.in/bajaj-bikes
TVS Motor Company
TVS Motor Company is a renowned global manufacturer of two and three-wheelers, committed to Sustainable Mobility. The company has a strong foundation built on Trust, Value, and Customer Passion, with a century-long legacy. It has four advanced manufacturing facilities in India and one in Indonesia. The company is the only two-wheeler entity to receive the prestigious Deming Prize. Its products are internationally well known for superior quality, innovation, and sustainable practices. They have received numerous accolades in various surveys, including leading positions in the J.D. Power IQS and APEAL surveys. TVS Motor Company has consistently ranked the No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years.
Click this link to know more: https://www.bikeleague.in/tvs-bikes
Royal Enfield
Royal Enfield, a renowned British motorcycle company established in 1901, has made owning a cruiser a reality for many motorcycle enthusiasts. This iconic brand offers affordable pricing, high brand value, and low maintenance costs, making it a sensation across all age groups. While initially known for its classic vintage models, Royal Enfield India has now introduced modern motorcycles with state-of-the-art technology, signalling a positive shift.
The Enfield Cycle Company of Redditch, located in Worcestershire, England, manufactured the first Royal Enfield motorcycle in 1901. The company is famous for creating the Bullet, which holds the record for the longest-lived motorcycle design. Today, Royal Enfield is a subsidiary of Eicher Motors. It produces a range of classic-looking motorcycles, such as the Bullet, Classic 350, Meteor 350, Scram 411, Interceptor 650, Continental 650, and Super Meteor 650. Additionally, they offer adventurous off-roading motorcycles like the Himalayan 452. The manufacturing plant is situated in Chennai, Tamil Nadu, India.
Click this link to know more: https://www.bikeleague.in/royal-enfield-bikes
Suzuki Motorcycle India
Suzuki Motorcycle India Private Limited (SMI) is a subsidiary of Suzuki Motor Corporation, Japan. Since the beginning, they have followed the same manufacturing philosophy of providing value-packed products. SMI is a wholly owned Indian subsidiary of Suzuki, Japan. It was the third automotive venture of Suzuki in India, following TVS Suzuki (1982–2001) and Maruti Suzuki (1982). In 1982, Suzuki Motor Corporation and TVS Motor Company formed a joint venture and started producing two-wheelers in India. After parting ways with TVS Motor Company in 2001, the company re-entered the Indian market as Suzuki Motorcycle India, Private Limited (SMI) in 2006.
Click this link to know more: https://www.bikeleague.in/suzuki-bikes
Yamaha Motor India
Yamaha, known initially as Nippon Gakki Co., was founded by Torakusu Yamaha. Established in 1887, it started as a manufacturer of Western musical instruments in Japan. However, it wasn’t until 1955 that the company ventured into the motorcycle industry. Despite still producing musical instruments, Yamaha is now one of the four major Japanese manufacturers in the two-wheeler industry.
During World War II, Yamaha was contracted by the Japanese government to manufacture aeroplane propellers made of wood and metal. The company faced challenges in the aftermath of the war. In the early 1950s, Chairman Genichi Kawakami repurposed their unused wartime facilities to produce small motorcycles for recreational purposes. Yamaha motorcycles made their debut in India in 1985. Later, in August 2001, it became a wholly-owned subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co. Ltd. partnered with YMC as a joint investor in India Yamaha Motor Private Limited (IYM).
Click this link to know more: https://www.bikeleague.in/yamaha-bikes
KTM India
KTM is globally one of the leading off-road motorcycle manufacturers. The partnership between Bajaj and KTM began in 2007 when Bajaj Auto International Holdings BV acquired a 14.5% stake in KTM Power Sports AG and introduced the brand in India. Over the years, BAIHBV gradually increased its stake to 48%. In 2021, the shareholding structure was simplified as BAIHBV exchanged 46.5% of its holding for a 49.9% stake in PTW Holding AG, the parent company of the KTM group.
KTM entered the Indian market in 2012 when Bajaj Auto increased its stake in KTM from 14.5% to 47%. This was also the year when the KTM Duke 200 was launched in India. As the company started to achieve positive sales figures, KTM and Bajaj announced their plans to develop new mass-market motorcycles in the 125cc, 200cc, and 390cc segments.
Click this link to know more: https://www.bikeleague.in/ktm-bikes
Jawa Motorcycles
JAWA Motorcycles have a rich history, born from the ashes of World War 1. The skilled workforce, in need of work, poured their abilities into creating pure magnificence in their models. Through meticulous manufacturing techniques, JAWA made motorcycles that touch realms of sheer thrill and adventure with an esteemed ancestral legacy. Founded in Prague, Czechoslovakia, in 1929 by Frantisek Janecek, JAWA later acquired the motorcycle division of Wanderer, a German automotive manufacturer. In the 1950s, JAWA was one of the top motorcycle manufacturers, exporting its 350 models to over 120 countries. The company’s motorcycles were sold in India under the Ideal Jawa brand in 1960 and later under the Yezdi brand after 1973. Production eventually stopped in 1996, but in 2022, three models were relaunched in India: Yezdi Roadster, Yezdi Scrambler, and Yezdi Adventure. All of these models are manufactured in Pithampur, Madhya Pradesh.
Click this link to know more: https://www.bikeleague.in/jawa-motorcycles
Benelli India
Benelli’s motorcycles showcase the company’s deep-rooted Italian heritage through design, craftsmanship, and performance. The company has a rich racing history, participating in prestigious events like the Isle of Man TT. This racing heritage greatly influences the performance-oriented design of their motorcycles. Benelli offers a wide range of motorcycles, including sportbikes, adventure bikes, cruisers, naked bikes, and scramblers, catering to various riding preferences and styles. With a strong emphasis on performance, many of their models are equipped with powerful engines, responsive handling, and sporty characteristics, providing riders with an exhilarating riding experience.
Click this link to know more: https://www.bikeleague.in/benelli-bikes/
Note:
- Market share percentages are based on total two-wheeler sales in India in 2023.
- Sales figures are based on data from the Society of Indian Automobile Manufacturers (SIAM).
Conclusion
The latest available data shows that the figures presented may vary slightly depending on the source. The motorcycle market in India is constantly evolving and dynamic, which means that the rankings may change over time.
In 2023, Hero MotoCorp maintained its position as the top player, with a market share of 32.25%. Honda Motorcycle and Scooter India followed closely behind with a market share of 26.58%. The rest of the top five are Bajaj Auto, TVS Motor Company, and Royal Enfield. Suzuki, Yamaha, KTM, Jawa, and Benelli occupied the remaining five positions.
The Indian motorcycle market experienced significant growth in 2023, with total sales reaching 15,505,574, a 6.5% increase from the previous year. This growth attributes to various factors, including rising disposable incomes, increasing urbanization, and a growing preference for personal transportation.
The market will continue growing in the coming years, driven by the expansion of the middle class and the introduction of new models. The increasing popularity of electric motorcycles will contribute to the market’s growth. We hope you now got a clear about the top bike brands in India now.
If you have any other doubts or queries related to the top bike brands or motorcycle brands in India, email us at bikeleague2017@gmail.com. We are always eager to help and assist you. Also, here are several social media platforms of Bikeleague India to raise your suspicions.
