Ather
List Of All Ather Electric Scooters In India
About Ather Electric Scooters
Ather Energy is a top electric two-wheeler maker in India, recognized for its tech-driven scooters, smart software, in-house battery packs, and fast-growing charging and retail network. Started in Bengaluru in 2013 by Tarun Mehta and Swapnil Jain, Ather has evolved from an IIT Madras-backed startup to a public EV company. Its products include the high-performance 450 series and the family-friendly Rizta.
Ather stands out in India’s EV sector because it focused early on engineering, software, charging, and the overall ownership experience. Instead of just making a battery-powered scooter, Ather created a connected platform with its Atherstack software, Ather Grid chargers, Experience Centres, and service network.
Ather Energy started in October 2013 and is based in Bengaluru, Karnataka. Founders Tarun Sanjay Mehta and Swapnil Babanlal Jain set out to build high-quality electric scooters designed for Indian roads.
The company first built a prototype electric scooter, then launched the Ather S340 in 2016. Its first commercial model, the Ather 450, came out in 2018 and helped Ather become known as a premium electric scooter brand.
Since then, Ather has reached two main types of customers:
| Product family | Main target buyer | Key identity |
|---|---|---|
| Ather 450 series | Enthusiasts and urban commuters | Performance, technology, sporty handling |
| Ather Rizta | Families and practical daily users | Comfort, storage, everyday usability |
| Future EL-platform products | Price-sensitive and wider-market buyers | Greater accessibility and pan-India expansion |
The 450 series features models like the 450S, 450X, and 450 Apex. The Rizta marks Ather’s move into the popular family scooter market, and its success has helped drive the company’s growth in retail and production.
History And Growth
Ather started as an electric mobility startup at IIT Madras. Early on, it raised money from investors, including Hero MotoCorp, which later became a major shareholder.
Ather’s first big milestone was unveiling the S340 electric scooter in February 2016. The Ather 450 launched in 2018, along with the first Experience Centre and the start of its charging network.
Ather added the 450X in 2020, the 450S in 2023, and the limited 450 Apex in 2024. The Rizta, launched in 2024, was a key step, as it took Ather into the wider family-scooter market.
| Year | Major Development |
|---|---|
| 2013 | Ather Energy was founded in Bengaluru by Tarun Mehta and Swapnil Jain. |
| 2016 | The company unveiled its first scooter, the Ather S340. |
| 2018 | Ather 450 launched; first Experience Centre and charging network initiatives began. |
| 2020 | Ather introduced the 450X. |
| 2021 | First Hosur manufacturing facility commenced operations. |
| 2022 | A second Hosur facility began operations. |
| 2023 | Ather launched the 450S. |
| 2024 | Ather launched the 450 Apex and Rizta; cumulative sales reached 341,113 electric two-wheelers. |
| 2025-26 | Retail expansion accelerated, with a target of 700 Experience Centres by the end of FY2026. |
Ather has grown fastest in southern India, where it built strong brand awareness, more charging stations, and a solid dealer network. Now, the company is focusing more on other regions to become less dependent on the south.
Key Milestones And Developments
Ather has done more than just launch electric scooters. It has built a full EV ecosystem with connected software, navigation, charging, Experience Centres run by dealers, and battery pack manufacturing.
Ather Grid, the company’s charging network, is one of its most visible achievements. It gives Ather owners public charging and is a key part of the ownership experience, especially for those who want reliable daily and city travel.
Ather also improves its connected vehicle experience with Atherstack, its software platform. Updates let the company add or improve features even after purchase, setting it apart from regular petrol scooters.
| Milestone | Details |
|---|---|
| First prototype | Ather S340 unveiled in 2016. |
| Commercial entry | Ather 450 launched in 2018. |
| Charging ecosystem | Ather Grid became part of the company’s charging and ownership strategy. |
| Connected technology | Ather stack software supports navigation, connectivity, diagnostics, and over-the-air updates. |
| Performance portfolio | 450X, 450S, and 450 Apex strengthened Ather’s sporty premium identity. |
| Family segment entry | Rizta expanded Ather into the practical family-scooter category in 2024. |
| Public-market milestone | The business transitioned to Ather Energy Limited in 2024 as part of its public-company journey. |
| Retail scale-up | The company had 600 stores by Q3 FY2026 and expected to reach 700 by the end of that financial year. |
Manufacturing Facilities
Ather’s main factory is in Hosur, Tamil Nadu, where it runs two plants: one for assembling electric two-wheelers and another for making battery packs. By the end of 2024, these facilities could produce 420,000 scooters and 379,800 battery packs each year.
The Hosur plants are important because Ather builds both scooters and battery packs there, using lithium-ion cells from suppliers. Making its own battery packs gives Ather more control over this key and costly part.
Ather is building a third factory at Bidkin in AURIC, Chhatrapati Sambhaji Nagar, Maharashtra. This new plant will boost production and help the company expand to more regions.
| Facility | Location | Primary Role |
|---|---|---|
| Hosur Factory 1 | Hosur, Tamil Nadu | Electric two-wheeler assembly. |
| Hosur Factory 2 | Hosur, Tamil Nadu | Battery-pack manufacturing. |
| Current Hosur capacity | Tamil Nadu | 420,000 electric two-wheelers and 379,800 battery packs annually, as of December 2024. |
| Factory 3.0 | Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra | Planned capacity expansion and future product production. |
| Expected total capacity | Across facilities | Around 1.42 million electric two-wheelers annually after Maharashtra expansion. |
The Maharashtra plant matters because it puts Ather closer to western and northern markets and connects it to a strong network of auto suppliers. The plant will open in stages, not all at once.
Market Position And Achievements
Ather is one of India’s best-known electric scooter companies. It competes with big names like TVS, Bajaj, Ola Electric, Hero MotoCorp’s VIDA, and other regional EV makers.
Ather started out as a premium, performance-focused brand, but the Rizta has helped it reach more customers. By appealing to families, commuters, and those seeking storage and comfort, Ather has grown its sales while maintaining its tech-focused reputation.
Ather’s retail growth is a big recent achievement. It passed 500 Experience Centres in 2025, had 600 stores by Q3 FY2026, and aims to reach 700 by the end of FY2026.
| Area | Ather’s position |
|---|---|
| Market category | Leading Indian pure-play electric two-wheeler manufacturer |
| Core strengths | Product engineering, software, charging ecosystem, brand experience |
| Performance portfolio | Ather 450 series |
| Family-scooter offering | Ather Rizta |
| Retail presence | 600 stores by Q3 FY2026 |
| Retail target | 700 Experience Centres by end-FY2026 |
| Manufacturing capability | 420,000 annual E2W capacity at Hosur as of December 2024 |
| Expansion focus | Northern, western, eastern, and central India |
Ather’s biggest strength is its integrated ownership ecosystem. Its products, software, charging, service, and retail all work together as one system. This approach can build customer loyalty, but it also means spending more on expanding the network and supporting customers.
Future Plans
Ather plans to reach more customers, boost production, grow its store network, expand its software business, and start exporting.
Right now, Ather’s main goal is to expand its retail network. It plans to have 700 Experience Centres by the end of FY2026, focusing on tripling its presence in northern India and growing in the west and east.
Ather is also working on new electric scooters using its EL platform. This will let the company offer more affordable models and compete in a wider price range, including below ₹1 lakh.
Ather is getting ready to expand internationally. It has talked about entering some Southeast Asian and Latin American markets, where electric scooters could be very useful for city travel.
| Future focus | Planned direction |
|---|---|
| New product platforms | Launch products based on the EL platform. |
| Wider price coverage | Target more affordable and mass-market EV segments. |
| Retail network | Grow to 700 Experience Centres by end-FY2026. |
| Production | Commission the Maharashtra factory in phases and expand total capacity. |
| Software revenue | Develop Ather stack-led software, connectivity, and non-vehicle revenue streams. |
| International markets | Explore exports and market entry in Southeast Asia and Latin America. |
| Geographic growth | Scale up in north, central, east, and west India. |
Ather Energy has grown from a Bengaluru startup into one of India’s top electric two-wheeler companies. Its success comes from early engineering investments, the premium 450 range, the family-friendly Rizta, the Ather Grid charging network, and a growing retail presence across India.
Ather’s future growth depends on scaling up manufacturing, launching more affordable products, expanding service and charging beyond the south, and making its new Maharashtra plant a success. If it meets these goals, Ather can become a leading electric mobility brand in India for the long term.
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Hiran Narayanan
Founder & CTO at Bikeleague India
Hiran Narayanan is the Founder and CTO of Bikeleague India, bringing over 15 years of experience in motorcycle technical writing. He develops detailed analyses, tools, model overviews, and blogs that contribute to bikeleague.in's improving rankings.