What factors contributed to the decline in sales for models like Hero HF Deluxe and Bajaj Platina in Indian in FY24?

The sales dip for Hero HF Deluxe and Bajaj Platina in FY24 was driven by a shift towards feature-rich, stylish bikes and scooters, intense competition in the entry segment, uneven rural demand, and rising prices affecting value perception. Urban buyers increasingly favoured scooters, while limited marketing focus on these basic models and the growing used two-wheeler market further eroded demand.

What factors contributed to the increase in sales for the TVS Raider in FY24 in India?

TVS Raider’s sales growth in FY24 was driven by its sporty design, modern features, and strong value in the 125cc segment, appealing to young and upgrade-seeking buyers. Competitive pricing, multiple variants, and easy financing boosted affordability, while TVS’s wide dealer network and continuous model updates kept demand high. Rising preference for higher-capacity commuter bikes and favourable market conditions further strengthened its momentum.

How does the competition between brands like Honda, TVS, and Bajaj influence consumer preferences in the two-wheeler market?

Competition between Honda, TVS, and Bajaj shapes buyer preferences by pushing diverse product offerings, constant feature upgrades, and competitive pricing. Honda dominates with reliable, fuel-efficient scooters like the Activa, TVS attracts younger riders with sporty, tech-rich models like the Raider, and Bajaj balances budget and premium bikes with performance-focused Pulsars. Brand image, after-sales service, marketing strategies, and regional focus—fuel efficiency for rural buyers vs. style and performance for urban consumers—further influence purchasing decisions.

Discover the Journey of Hiran Narayanan: From Founder to Content Writer at Bikeleague India

Hiran Narayanan

CTO & Founder at Bikeleague India

Hiran Narayanan is a front-end developer and an SEO specialist by profession in his own company, Squarebraket Innovations. At Bikeleague India, he is the CTO & Web developer, Motorcycle technical content writer, and SEO specialist with over 10+ years of experience in the field of motorcycling in India.