About Bmw Motorrad Bikes
BMW Motorrad , the motorcycle arm of BMW Group, has become India’s top premium motorcycle brand since its 2017 launch. While BMW is known for its cars, BMW Motorrad brings the brand’s engineering, technology, and performance to India’s two-wheeler market, offering bikes from 310cc entry-level models to 1,802cc superbikes.
BMW Motorrad works with TVS Motor Company to locally manufacture motorcycles under 500cc, while larger models are imported as fully built units. The brand has built a loyal community of premium motorcycle enthusiasts in India and is growing its dealer network in major cities.
History And Growth
Global Heritage
BMW Motorrad started making motorcycles in 1923 with the R32, which had a flat-twin boxer engine that is still well-known today. The company originally made aircraft engines in the early 1900s, including during World War I, before moving into motorcycle production.
Entry Into India
In 2013, BMW Motorrad teamed up with Chennai-based TVS Motor Company to develop and make motorcycles under 500cc for global markets. In 2017, BMW Motorrad began direct operations in India, moving away from importer-led sales. That year, it opened dealerships in Ahmedabad, Bangalore, Mumbai, and Pune. In 2018, Bengal Motorrad became an authorized dealer in Kolkata, bringing the network to eight outlets.
Growth Trajectory
By 2021, India was making about 10% of BMW Motorrad’s global two-wheelers. In 2022, sales grew by 40% to 7,282 units, marking the brand’s best year in India. That year, India became BMW Motorrad’s fastest-growing market and entered the global top 10 two years ahead of schedule. Sales topped 6,000 motorcycles in 2024, up from 5,191 the year before. In 2025, BMW Motorrad delivered 5,841 motorcycles in India, showing steady growth in the premium segment.
Key Milestones And Developments
Production Milestones With Tvs Motor Company
The 2013 partnership formed an Indo-German alliance to make motorcycles under 500cc. The BMW G 310 R, an entry-level premium bike, launched in 2016 for India and global markets. The G 310 GS, an adventure-touring version, followed in 2017. In 2020, the G 310 RR, a racing replica, became the top-selling small-capacity model. By 2021, 100,000 units of the 310cc series had been produced in under five years. By 2025, production reached 200,000 units, and the BMW F 450 GS began production at the Hosur plant.Product Launches In India
The BMW G 310 R and G 310 GS are made by TVS in Hosur, Tamil Nadu, and designed in Munich. The BMW S 1000 RR, a new superbike, launched in 2022 at ₹20.25-24 lakh and started deliveries in February 2023. The BMW F 450 GS was revealed at EICMA 2025, replacing the G 310 GS as the entry-level GS, with production starting at TVS Hosur. A 450cc twin-cylinder bike is set to launch in early 2026 to boost the mid-capacity segment. The first electric motorcycle is planned for 2026, with new electric models coming every 16-24 months.
Dealer Network Expansion
BMW began with four dealerships in 2017 and grew to eight outlets by 2018. In 2024, Lutyens Motorrad opened a new ‘Point of Experience’ in Gurugram with a dedicated aftersales centre. In 2025, JSP Motorrad launched a second dealership in Bengaluru with a 5,200 sq. ft. facility. BMW Motorrad now has over eight sales outlets and continues to expand.
Manufacturing Facilities
Tvs Motor Company Hosur Facility (tamil Nadu, India)
Location: Hosur, Tamil Nadu
Key Facts
The Hosur plant makes about 10% of BMW Motorrad’s global output. It produces the G 310 R, G 310 GS, G 310 RR, and F 450 GS models, and exports to over 100 countries. Since the 2013 partnership, more than 200,000 units have been made for both the Indian market and global exports in the sub-500cc segment.
Market Position And Achievements
Premium Segment Leadership
BMW Motorrad remains India’s top premium motorcycle brand in the high-performance segment. It serves experienced riders and enthusiasts in a dedicated, loyal community.
Sales Performance
In 2021, BMW Motorrad sold approximately 5,000 units, while India accounted for 10% of global production. The year 2022 saw 7,282 units sold, representing 40% growth, marking the best-ever year as India became the fastest-growing market globally. 2024 saw sales of around 6,000 units, with 20% growth, surpassing 6,000 units mid-year. In 2025, BMW Motorrad delivered 5,841 units, with steady growth, and the G 310 RR emerged as the best-selling small-capacity model, up 24% YoY.
Key Achievements
India became one of BMW Motorrad’s top 10 global markets two years earlier than expected and was the fastest-growing market in 2022. BMW Motorrad leads the premium motorcycle segment in India. The G 310 RR was the best-selling small-capacity model in 2025, with sales up 24%. Imported high-end models grew 7% year-on-year, and the TVS partnership passed the 200,000-unit mark in 2025.
Future Plans
Product Expansion For 2026
BMW Group India plans to launch 27 new models across BMW, MINI, and BMW Motorrad in 2026, including 10 completely new products. BMW Motorrad will introduce two new motorcycles, one being a 450cc twin-cylinder model set for early 2026. New 1-litre bikes will boost the mid-capacity segment, and the next-generation electric vehicle will offer about 800 km on a single charge.
Electric Mobility Strategy
BMW Motorrad is focusing on electric mobility, with its first electric motorcycle set to launch in 2026. The company plans to release a new electric two-wheeler every 16-24 months. BMW is working with TVS Motor to develop, produce, and export electric vehicles from India, aiming to double EV sales through this partnership.
Dealer Network Expansion
BMW aims to be present in 50 cities by the end of 2026, adding 18 more touchpoints that year. Overall, BMW Group will add 20 new touchpoints across 18 cities in 2026.
Market Volume Targets
BMW expects India to become one of its top five markets by volume in the medium term. The company projected sales of over 7,000 motorcycles for 2022-2023. BMW Group is aiming for 14-15% sales growth in 2026, matching the post-pandemic average.
Strategic Focus Areas
BMW is expanding its luxury lineup with more models and community ride events. The company is increasing local production while also focusing on electric vehicles. BMW is taking a dual approach, growing both electric and petrol models, with a 70:30 petrol-to-EV ratio planned for Mini, suggesting a similar strategy for other brands. BMW continues to focus on luxury and performance, even as some criticize its pricing.
Other Related Links From Bikeleague India
- BMW R 1300 GS
- BMW R 130 GS Adventure
- BMW F 900 GS Adventure
- BMW F 900 GS
- BMW F 450 GS
