ABOUT TRIUMPH BIKES
Triumph Motorcycles began operations in India in 2013, launching 10 models, including the Bonneville, Thruxton, Tiger, and Rocket III. Working with Bajaj Auto, Triumph now serves more than 20,000 customers through over 50 showrooms in more than 40 cities. The range includes modern classics like the Bonneville, adventure-focused Tigers, Speed Triples, and 400cc twins, all known for their precise engineering and engaging ride.
History and Growth
Triumph has a global history going back to 1902, with highlights like the 1907 Isle of Man TT runner-up and several influential bikes. In India, Triumph started on November 28, 2013, moving from imports to local assembly to make bikes more affordable. After launching the Speed 400 and Scrambler 400X with Bajaj in 2023, sales jumped, reaching 29,736 units in India in 2024. This helped drive global growth to 134,635 units, a 64% increase. The dealership network grew from 15 to over 100 by 2024, leading to 123% growth since 2019.
Key Milestones and Developments
- 2013: India launch with 10 models; first dealership in Bangalore.
- 2017: 90% local assembly at Manesar plant; leadership push via new products.
- 2019: Street Twin, Scrambler 1200 launches; 10,000 bookings in 10 days for mid-capacity bikes.
- 2023: Speed 400, Scrambler 400X debut via Bajaj; 10-year India celebration.
- 2024: Record 1 lakh+ global sales milestone; India sales hit 29,736 Triumph 400s.
- 2025: 29 new models announced globally (7 revealed like TF 450-X, TXP electric); Speed Triple RX limited edition launched.
Manufacturing Facilities
Most Triumph bikes sold in India are assembled at Bajaj Auto’s Chakan 2 plant in Pune, Maharashtra, which can produce up to 5,000 units a month and has a total capacity of 25,000. Before this, the Manesar facility achieved 90% localisation by 2018 for models like the Bonneville and Tiger. The Chakan plant also makes Speed 400 twins for export to India, Brazil, and Thailand, helping keep prices below ₹3 lakh ex-showroom. Bajaj’s facilities support both CKD kits and complete localisation, lowering import duties while maintaining UK design standards.
Market Position and Achievements
Triumph is a leader in India’s premium mid-capacity (300-900cc) motorcycle segment, with its 400cc twins standing out among competitors like KTM and Royal Enfield. The company has over 20,000 customers in India and more than 50 premium showrooms. Triumph played a key role in reaching a global sales record of 134,635 units, a 64% year-on-year increase. The Speed 400 and Scrambler 400X attracted many bookings, making the brand popular beyond just superbike buyers. After-sales programs and rider events help build customer loyalty, and Triumph is highly ranked in markets like India and Brazil.
Future Plans
By March 2026, Triumph plans to launch 29 new or updated models, including the Trident 800, updated Bonnevilles, the TF 450-X off-road bike, the TXP electric range for younger riders, and sub-500cc models for India. The Thruxton 400 is set to launch in India between October and December 2025, priced at ₹2.7-2.9 lakh. Triumph also aims to expand to over 100 cities and introduce entry-level EV and hybrid models that meet Bharat standards. The partnership with Bajaj will help offer more affordable premium bikes. With over 950 dealers worldwide, Triumph is committed to growing its presence in India with racing and custom programs.
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